Starterscafé | Powerful pitching

Tuesday 14 February 2023, 19:00 - 22:00 hrs.
AHK Culture Club
Kattenburgerstraat 5
1018 JA Amsterdam

What you’ll learn at this session 
A good pitch is super-important for presenting your project. How do you come up with a story that makes its mark? How to engage potential funders, buyers and programmers? At this session, we’ll give you the tools you need to shape the building blocks for your unique story – the story you’ll tell to get other people on board. Discover how to get your message across with complete conviction.  

Astrid Rose is the evening's expert. She is Head of Development at ELJA Foundation. With marketing training and a background in the music and entertainment industry, she has extensive knowledge of and experience in presenting a powerful story. Astrid previously worked as head of marketing and communications at the Conservatorium van Amsterdam, as product manager at the famous Blue Note label, as creative manager for the successful international pop group CH!PZ, and as artist manager at The Entertainment Group with Edsilia Rombley, among others. Her company RoseFountain can help you present a powerful and genuine story that connects with your audience. 

Evening program  
A warm welcome  

Meet fellow students and grow your network.   

Tips & tricks   
The teacher will tell you everything you need to know when starting up, opening the doors to a new world. We provide the pen and paper, so you can note down all the tips and tricks.   

Get to work  
Roll up your sleeves, because we’re going put what you’ve learned into practice right away. Sometimes the teacher will ask you to work with a specific case study, but usually you’ll be applying it to your own situation.   

Chill and chat  

The bar is open! You’re welcome to stay and connect with fellow students or put questions to your teacher.   

Who it’s for
The Starterscafé is aimed at current and former AHK students.   


  • Free for current students and recent graduates (from 2019 onwards).   
  • € 12.50 for AHK alumni who graduated before 2019.   
  • € 15.00 for non-AHK participants.   

 Order your ticket now

Do you have questions or need assistance with booking your ticket? Please send an email to

Interested in more? Check out our other workshops from THEME TAG D – Raising Money: ‘How to write a projectplan’ ’Finding your way to funding’, ‘‘Prepairing your plan for the funding application I, ‘Prepairing your plan for the funding application II, ‘Getting grip on your taxes’ or ‘presentation training’.