The Grit Project is an initiative of the Amsterdam Center for Entrepreneurship – a partnership of AHK, UvA, VU, and HvA - in collaboration with the Gerrit Rietveld Academie. Students chose to work on ideas pitched by Stichting Museumstraat, EY (Ernst & Young), StartupAmsterdam and Amsterdam Economic Board. They worked on the cases and pitched their ideas in front of the jury, consisting of Mireille Reuling (alumna Fine art in Education), Enno Masurel (VU) and Steven Tan (IXA).
One of the students was Davide Cattaneo, Italian exchange master student Classical Music and clarinet teacher. His team worked on the Museumstraat assignment, designed by Reinwardt Academy students. Museumstraat is a one day festival, where Amsterdam museums lend artworks to citizens opening their homes to the neighborhood, hosting and introducing the artworks.
Davide tells about his Grit experience: “We have expanded the core idea of the Museumstraat, creating live expressions: live music, storytellers, live painting, food and drinks made by the international neighbors. The Museumstraat organization wants to cooperate with us, and we are very happy about it!”
Student Gitte van Reeuwijk helped to create this assignment in the context of the minor entrepreneurship of the bachelor Cultural Heritage. Gitte: “We were impressed with the outcome and we will definitely try to make the ideas work. We will continue the collaboration with a brainstorm.”
Building a better working world
Student Jiska Hansen (Fine art in Education) worked on the assignment of EY. Her team drew up a proposal in which the facilities budget would benefit EY Amsterdam's social surroundings rather than its own employees; meaning to support local sustainable initiatives. Jiska: "I learned a lot working with people from various disciplines, coming up with practical solutions. It was an intensive weekend, but despite the time pressure I really enjoyed it."
The winning team worked on the assignment of StartupAmsterdam, profiling Amsterdam as a city of startups.