Vesna Petresin presents: Media + Imagination

How to immerse your audience in the experience of extended media (AR / VR / XR)?

The new technological developments in the world of VR and the game industry are becoming more and more important, but it is a major challenge for artists to apply this in their work and to involve themselves and their audience in real time. 

From September onwards, artist Vesna Petresin (Artist in Residence of the AHK) will investigate with students and alumni of all the AHK academies how to create concepts for extended media. Vesna invites them to participate in a series of hackathon weekends in September and November, exploring how we can imagine and produce experiences for extended media, connecting different disciplines.

The hackatons take place:
Friday 20 until Sunday 22 September 2019
Friday 22 until Sunday 24 November 2019

Sign up for the hackatons here!

On Thursday 5 September at 17.30h, Vesna Petresin will present her work and the hackaton series to interested students, staff and alumni during the HALF6-event at the Academy for Theatre and Dance. There will be time to ask questions about the planned hackatons. 

Check out the ‘Transdisciplinary Atelier’ tumblr page for more examples of Vesna’s work and information about the hackatons.

On June 18, 2019 De Groene Amsterdammer published an article about the new VRAcademy at the Marineterrein. Read the article here (only in Dutch).

Vesna Petresin
From January 2018, transdisciplinary artist and thinker Vesna Petresin, has joined the Netherlands Film Academy and the Amsterdam University of the Arts as Artist in Residence. As part of the Research Group Film at the Film Academy, Petresin’s residency focuses on new image and media technologies and their creative possibilities, and is connected to the VR Academy initiative of the Film Academy.

Vesna Petresin has a practice as a time-architect, composing and performing with sound, light, rhythm, space, movement, text and code. She has exhibited and performed at Tate Modern, ArtBasel Miami, Royal Festival Hall, Royal Academy of Arts, Venice Biennale, Cannes International Film Festival, Institute of Contemporary Arts London, Sydney Opera House, Vienna Secession, World Architecture Festival and Beijing Architecture Biennale. Petresin is also Visiting Fellow at Goldsmiths and has lectured and published extensively.

Artist in Residence
The main focus of Petresin’s residency is the development of an artistic research project: ‘Media Opera: a collaborative creative experiment for Mixed Reality’. This project links personal artistic research, collaboration with students through seminars and workshops, and technical challenges in media arts. The project connects disciplines, media, techniques and methods in a collaborative creative and learning experience. Its research focus is on extending methods of concept development, script writing, producing, performing and disseminating narrative in a Mixed Reality context. The creative team for this project also includes students and alumni of the Amsterdam University of the Arts.

Aims of the project
The multidisciplinary format of a ‘media opera’ merges performance art, music, visuals, film and technology. Live arts are valuable to questioning technology-heavy artistic media, where audience engagement is often missing. Mixed Reality immerses audience inside the experience of the media, rather than the media inside the audience.

The project investigates alternatives to the format of projection on a 2D screen to a seated audience. It develops, through a series of experiments, a ‘media opera’ - a gamified experience with various formats of 3D / 4D spatialisation of content, and degrees of interactivity and immersion.

The series of experimental pieces are inspired by flow and form. The original narrative on flow of body (gesture), sound (audio) and liquid (visuals) is native to media arts whereby the sensory experience (audio, kinetic, visual) is digitally manipulated and enhanced for the audience. The aim is to enhance immersion and promote a first-person interactive experience of an art piece.

Research perspective
As an experimental research project, developing this ‘media opera’ offers a proof of concept highlighting three aspects of the artistic research practice:

• creative: establishing a methodology for developing, performing and mediating a live media art format; creating a pilot love art piece for a VR environment;
• critical: examining cross-disciplinary creation in live media art and its theoretical backbone; examining the role of the audience in an immersive context
• technological: evaluating the potential to extend the VR environment from the constraints of a headset to allow a more integrated, immersive experience; developing tools for immersive live experiences that will transform the audience from consumer to prosumer-maker.

Aside from developing this project, Petresin’s activities as Artist in Residency also include teaching at various master and bachelor programmes of the Amsterdam University of the Arts (film, architecture, theatre, music, dance). She also regularly does performances and gives presentations of her research project at conferences and festivals.