Starterscafé | Turning your idea into a concept

Tuesday 07 February 2023, 19:00 - 22:00 hrs.
AHK Culture Club
Kattenburgerstraat 5
1018 JA Amsterdam

What you’ll learn at this session 
You’ve got a great idea buzzing through your head. But how to get it all down on paper? How do you turn it into something tangible? It all starts with these questions: Who is your client or audience? What’s your motivation? At this session you’ll learn how to articulate your ideas in a structured way, so you can get your concept down on paper. The result will be a practical narrative, the foundation for your project plan.   

The expert for this session is Wendy van Os, programme coordinator for the Starterscafé. Wendy is also a concept creator, programmer and event showcaller for clients such as the Dutch Theatre Festival, Kunsten ’92 and The School of Life. Wendy was the recipient of the 2018 Anne Faber Stipend for talented business leaders and creative producers in the theatre sector. 

A warm welcome  

Meet fellow students and grow your network.   

Tips & tricks   
The teacher will tell you everything you need to know when starting up, opening the doors to a new world. We provide the pen and paper, so you can note down all the tips and tricks.   

Get to work  
Roll up your sleeves, because we’re going put what you’ve learned into practice right away. Sometimes the teacher will ask you to work with a specific case study, but usually you’ll be applying it to your own situation.   

Chill and chat  

The bar is open! You’re welcome to stay and connect with fellow students or put questions to your teacher.   

Who it’s for
The Starterscafé is aimed at current and former AHK students.   


  • Free for current students and recent graduates (from 2019 onwards).   
  • € 12.50 for AHK alumni who graduated before 2019.   
  • € 15.00 for non-AHK participants.   

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Do you have questions or need assistance with booking your ticket? Please send an email to

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