Boost Your Business 2019

You are active for a few years as a creative or cultural enterpreneur and like to control the growth of your company. You're in the right place. Five enthousiastic experts are here for you.

The Boost Your Business masterclass is the result of a special collaboration between the Amsterdamse University of the Arts and the University of Amsterdam, Amsterdam Business School. They have joined forces to help creative and cultural entrepreneurs professionalize and expand their businesses.

On 6 Tuesday evenings with 5 enthusiastic experts you will learn about:

  1. Realize your international ambitions
  2. Growth through strategic cooperation
  3. Strengthen your market position

Costs
€ 110 per master class
€ 300 for all master classes
(Prices do not include VAT)

Location
Amsterdam Business School - UvA (M4.02), Plantage Muidergracht 12 in Amsterdam.
Dates: Tuesday May 7, 14, 21 and 28, June 4 and 11: 19:00-21:45 hrs.

The three master classes

Is it your ambition to gain international prominence with your work and creations? What steps do you need to take? What financial measures are required? How do you sign an international contract? How do you know where sufficient demand exists? Can the government help? Working across international borders is easier than you might think. Don’t wait, discover it for yourself!

Tuesday 19:00-21:45 Amsterdam Business School, M4.02
Language: Dutch/English

May 7th Simone van Bennekom

Which steps do you need to take to realize your international dreams? We work to draw up a tailor-made step-by-step plan for your business. You gain insight in funding possibilities and discover what you require for foreign ventures.

“International entrepreneurship is within reach – also for you!” Simone van Bennekom is actress, cultural economist and business developer for AHK and Creative Holland.

May 14th Dr. Markus Paukku

What can we learn from international organizations? How can you apply this insight to benefit your own business? We analyze and explain strategies, frameworks and instruments used by international companies and help you determine how to position yourself so you can appeal to an international target group.

“Learn from those who have preceded you.” Markus Paukku is economist and teaches International Management and Strategy at the Amsterdam Business School.

You want to grow. One way is to collaborate with others. Are you thinking about cooperating with freelance colleagues to set up a joint business venture? Or do you want to create a stable flex pool around you. Whatever the case, you want to promote yourself strategically to attract more interesting clients. Now is the time to learn how!

Dinsdag 19:00-21:45 Amsterdam Business School, M4.02

May 21st Dr. Joris Ebbers

Do you want to gain more from working together with others? Discover how you can strengthen your relations with freelancers and small creative businesses. We will deal with questions like: with how many clients or freelancers should I build up a fixed relation? What are the pros and cons of fixed as opposed to free cooperative relationships? How do you generate loyalty without a permanent contract?

“Networking has a fixed basis and a flexible outer layer.” Joris Ebbers is a business expert, political scientist and university head lecturer on the subject of Entrepreneurship and Innovation at the Amsterdam Business School.

May 28th Dr. Alex Alexiev

Strategic cooperation is often essential for realizing growth and ambitions. Discover how to choose the right partner and build a strong basis for collaboration. Learn how to maintain cooperative ties, how to build mutual trust and which important decisions can play a decisive role. We will also look at ways in which you can present yourself as a trustworthy partner.

“Collaboration requires strategy.” Alex Alexiev is a business expert and teaches Strategic Entrepreneurship and Innovation at the Amsterdam Business School.

You want to influence the market to suit your objectives. You no longer want to be dependent on a small number of clients and talk till you’re blue in the face to convince people. Get to know the market, anticipate and recognize opportunities and pitfalls and discover how to give your product or project the podium it deserves.

Tuesday 19:00-21:45 Amsterdam Business School, M4.02
Note: 11 June lecture in classroom MS.02 + concluding drinks

June 4th Simone van Bennekom

As entrepreneur you want to increase your impact and turnover. That starts with an effective plan of action. You will learn about the Wijnberg selection system (the importance of markets, peers and expert reviews) and other factors (the added value of sampling, prize winning and digitalization). We will also deal with fair practice, innovative business models and the art of negotiation.

“Small steps, major results.” Simone van Bennekom is actress, cultural economist and business developer for AHK and Creative Holland.

June 11th Dr. Monika Kackovic

How can you position yourself optimally in the market of your choice? Learn more about the context in which you work, how you can appeal to clients and how to make clever use of outside factors. You will also gain insight in the opportunities and pitfalls of the market you are active in.| We will conclude this last master class with drinks.

“To make an impact you need to familiarize yourself with your market” Monika Kackovic is economist and university lecturer on the subject of Entrepreneurship and Innovation at the Universiteit van Amsterdam.

Powered by Innovation Exchange Amsterdam and by the Municipality of Amsterdam.

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